IND
AUS
Brand Overview
The client is a leading beauty brand offering innovative makeup and skincare products. With a focus on high-quality formulations and convenience, it empowers individuals to express their unique beauty effortlessly. Embracing inclusivity, it celebrates diverse beauty and encourages self-expression.
Objective
Aimed to significantly increase organic traffic, improve keyword rankings in Google, and enhance website usability through strategic SEO initiatives over two years.
SEO Challenges
Market Competition: Competing with established brands in the highly competitive beauty industry for organic search visibility.
Keyword Ranking: Achieving top rankings for beauty-related keywords amidst fierce competition in search engine results.
Technical Optimization: Ensuring technical SEO factors such as site speed, crawlability, and indexing are optimized for better search engine rankings.
User Experience: Balancing SEO optimization with providing a seamless user experience on the website to retain visitors and encourage engagement.
Approach
Keyword Research: Conducted extensive keyword research to identify high-volume and high-converting keywords relevant to the beauty industry. that resulted from 2
Pillar & Cluster Approach in Blogs: Adopted a pillar and cluster content strategy for blogs, creating authoritative cornerstone articles (pillars) supported by related subtopics (clusters), enhancing topical relevance and search visibility.
PDP & PLP Page Footer Content Optimization: Optimized footer content on product detail pages (PDP) and product listing pages (PLP) to improve internal linking, provide additional relevant information, and enhance user engagement.
Internal Linking Strategy: Implemented comprehensive internal linking, ensuring all products were linked to a child, sub, and main categories, and child categories were linked to sub and main categories, enhancing site structure and navigation for users and search engines.
Sticky Sub-Footer: Introduced a sticky sub-footer featuring all main categories and top searches, providing easy access to key sections of the website and improving user experience.
On-Page Optimization: Optimized website content, including product descriptions, blog posts, and landing pages, with targeted keywords and relevant metadata.
Technical SEO Audit: Conducted regular audits to identify and address technical issues such as site speed, crawlability, and indexing errors that could impact search engine rankings.
Canonical Issue Resolve: By removing canonicalization, we have transitioned to static filter pages, bolstering our SEO strategy. Each filter page now stands independently, offering unique content and enhancing keyword targeting.
Content Strategy: Developed a comprehensive content strategy focused on creating high-quality, informative content such as tutorials, guides, and beauty tips to engage users and improve search visibility.
Link Building: Implemented a strategic link-building campaign to acquire high-quality backlinks from reputable websites within the beauty and lifestyle niche to improve domain authority and search engine rankings.
Results
- 182% Increase in Organic Traffic: Achieved a remarkable 182% increase in organic traffic over the two years, indicating the SEO strategy's effectiveness in driving qualified traffic to the website.
- 203% Improvement in keywords ranking on the first page of Google: The brand experienced a significant improvement in keyword rankings, with a staggering 203% increase in the top 10 keyword rankings on Google, showcasing enhanced visibility in search engine results.
- Expanded Keyword Reach: Currently, the website ranks for over 27,000 organic keywords in the top 10 positions on Google, reflecting the broadened keyword reach and improved search visibility.
Conclusion
Through a strategic and holistic approach to SEO, including comprehensive internal linking, enhanced website usability, content optimization, technical audits, and local SEO initiatives, successfully achieved its objectives of increasing organic traffic, improving keyword rankings, and enhancing user experience. The significant growth in organic traffic and keyword rankings underscores the effectiveness of SEO efforts in driving visibility, engagement, and business growth in the competitive beauty market.
